Ashley McBryde Social Media Campaign
As a personal passion project, I developed a full social media campaign and presentation centered around the release of a new single for Ashley McBryde. This campaign included platform-specific content, a release timeline, and creative strategies to build excitement and engagement across TikTok, Instagram, and Twitter. The project highlights my ability to combine audience insights, brand voice, and content planning into a cohesive, music-focused marketing campaign.
BTS: no good for myself for Tiffany Johnson
In this next social media project, I created a graphic for indie Nashville singer-songwriter Tiffany Johnson. She has just released a new song and music video and wanted a post to help promote the music video. I designed this post using Canva, it features a carousel style that splits one image into seven separate images.
You can view the post in action below!
Sample Social Media Posts
This selection features social media content I created for both professional and academic settings. It includes posts developed during my internship with Chicago 20 Something, where I helped engage a local audience through event promotions and lifestyle content, as well as work from class projects that showcase my strategic thinking, copywriting, and design skills across platforms.
Mustache Crawl
Street Interview
For this post we did a classic street interview; I brainstormed a question, helped film, and then edited the video into the final product. If I were to do this again, I would make sure we had a break between this shot where we mentioned our call to action, continued filming other questions, and then mentioned it at the end which made the video not as seamless. I feel that we found a good time to go film this street interview which aided in finding a good group to film.
Yee Haw or Yee Naw?
This video was a compilation of clips from different street interviews that were captured during our other filming day. I helped brainstorm concepts for the day, gathered the videos, as well as edited the final video. If I were to do this again I would probably select fewer of the clips so it was a shorter video, I would also add a tally count as the video played. This video was a harder video to create, as it was a compilation of videos we took throughout the day.
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✨ we are... an autumn ✨
I created this post for an Advertising 284: Consumer Insight class project.
The idea is of a static print ad that will appear on Quaker Oats Instagram page. This ad exhibits Quaker Oats loving and caring nature.
The caption and location are references to Gilmore Girls, a very popular fall show amongst Gen Z. This picture gives off the vibe of a fall Pinterest board. The product is very clear in the center but it doesn’t feel overly branded. The pictures match the overall vibe and there is even a picture of a bowl of oatmeal intermixed with the other fall pictures.
It feels like something that you can have that will be nostalgic as you watch this fall show that is known for its nostalgia and fall vibes. This is something that could be replicated for different seasons just based on pulling different references and images.